Hello there. Thanks for stopping by.
A bit about me….
Grew up outside Seattle and residing in west Los Angeles. Curiosity and a love for true stories of adventure and discovery led me down several paths, each with a unique cast of characters - from underground street racers to secret battery engineers to award-winning designers and computer whizzes.
I’m skilled at optimizing narrative for business objectives, tying brand identity into content, translating engineering into marketing and empowering artists.
Protecting the creative process and the people putting in the time is really important to me, especially in our current “more/faster” mentality.
Over 15 years, I’ve worked on every type of branded content need from inside and outside a brand. I’ve built from scratch and on top of legacy. Always learning.
PUBLISHING DEGREE
In 2011, at MotorTrend Group, I was put in a charge of a national monthly magazine. Young , hungry and naive, it was Master's Degree in high-output enthusiast storytelling and production. The world was shifting digital and Facebook was new for brands. By 2015, my titles had 17M total followers and I was part of 100+ video/photoshoots around the world.
Travel Photos
I love travel. 21 countries so far. All great experiences, all taught something different. Below are personal photos taken along the way.
